Jamelia Donaldson on Building a Business with Community at Its Core
Jamelia Donaldson stops by Due Dilly, to give insight on building the largest natural beauty subscription box in Europe and the Middle East. This is a masterclass is product-market fit, community-first sales, and customer obsession. If you are building for a future where you engage with people, you should listen in.
Topics covered:
Topics covered:
- Her framework and mental models for leaving BlackRock to go full time
- the distinct differences and similarities between US and UK consumers
- Building a platform for beauty creators that brands overlooked
- How she uses data to create economic literacy for the business
- Blending community, culture, and technology to grow distribution
- Having 2000 people show up to her first pop up in Brixton
- Building at the speed of trust
- building in public before it was high status
- Elite experiences as a norm for Black women instead of a surprise
- Managing visibility, boundaries, and a personal call to educate
- How Edmonton shaped her view on community, access, and responsibility
Timestamps:
Where to find Jamelia:
Instagram: @jameliaisobsessed /@treasuretressuk
LinkedIn: Jamelia Donaldson
TreasureTress
Links mentioned in the episode:
- (00:00) - Jamelia Donaldson
- (00:39) - How BlackRock Shaped Her View On Regulation
- (06:16) - Find Product Validation on Accident
- (09:05) - The Difference in UK & Black American Consumers
- (11:19) - The Black Consumer Journey in the UK
- (12:35) - Bringing Products into Community
- (21:43) - A Long Term Mindset
- (23:16) - Curly Christmas
- (27:43) - Treating Travel as Ammunition
- (33:57) - For Dads Who Can't Braid
- (45:48) - Jamelia's Year in ATL
- (49:47) - The Jamelia Donaldson Memo
Where to find Jamelia:
Instagram: @jameliaisobsessed /@treasuretressuk
LinkedIn: Jamelia Donaldson
TreasureTress
Links mentioned in the episode:
- 📧 Email us: podcast@duethedilly.com
- Follow us on Instagram
📺 Leave a comment on YouTube
The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.
The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.
