The Man Who Helped Issa Rae Make Millions: Benoni Tagoe
Benoni helped Issa Rae build her business from the ground up. He gives us the behind the scenes of how they established their dominance, grew artists, did label deals
We dig into how Benoni got his start in media, working with creators, and how he and Issa found a way to create a vertically integrated audio company.
He also tells us about his new company Trakflip, which is focusedon is connecting artists keep their masters, while also earning from the boom in AI.
Things you'll learn:
- How a label deal and joint venture actually works
- How to create arbitrage
- The difference between effectiveness and efficiency
- (00:00) - How Benoni Tagoe Builds Artists, Deals, and Ecosystems
- (00:54) - How Raedio Was Built
- (02:27) - How To Work With Artists and Develop
- (04:35) - The Awkward Black Girl Ecosystem
- (05:25) - Day 1 Data
- (06:51) - Time to Break an Artist
- (08:06) - Musical Arbitrage
- (10:25) - How Issa Rae built Audience
- (22:06) - How Benoni Built A Talent Agency
- (26:21) - AI versus 'Real Art'
- (30:52) - The Genius of LaRussell
- (40:22) - How To Build a Winning Team in Music
- (43:24) - The Future of AI and Music
- (47:50) - Brokering AI and Music Deals with Trakflip
- (51:26) - Dragging Yourself Into New Things
- (55:05) - Trakflip - The Future of Music Licensing
